DOLLY PARTON X SMUCKER’S

Dolly Parton has gained success since its creation in 2021 but was clearly in need of something to allow the brand to stand out from its competitors. In an effort to keep the brand exciting and bring new options to an all-time favorite, I’ve created the collaboration of Dolly Parton’s Biscuit Mix with another classic – Smucker’s Raspberry Preserves. Allowing a collaboration from two well-known brands creates newness without having to invent a new product. Together, the collaboration invites the pinks from both brands, as well as a southern gingham print to pull in the roots of Smucker’s while adhering to Dolly Parton’s well-loved country roots.