BAI WATER REBRAND

Bai flavored waters and teas express a healthy approach to options outside of plain water. While they’ve created a vastly exciting opportunity with many options, their branding and packaging was lacking. I’ve revamped the logo to a similar but more significant style while also incorporating the brown they previously used for their type and lids. In addition, I’ve created a whimsical and organic approach to the design, pulling in the natural elements for a simple design full of depth and color. Together, these characteristics create a seamless and airy atmosphere that is timeless and full of opportunity.