GINGER PROBLEMS SEASONAL BRANDING

While assessing the execution of Ginger Problems’ merchandise and branding, I discovered there was a clear need for reevaluation of the finer details in their identity. To gain striking and aesthetically pleasing traction, the mix of type in their original branding was a clear first choice. I then tackled an overall scheme for a fall theme by creating a phrase to fit the season, and sticking to a softer, but elegant style that would allow their identity to shine brightly in addition to bringing in characteristics to their target audience - ‘gingers’, or individuals with red hair. Once finished, the newly developed design gives a smooth yet striking appeal with a clear, yet subtle execution of the target audience.